Business Support

Business Support

 

We offer three coaching services for small and medium-sized businesses.  

  

  1. Marketing Strategy – Audit and Analysis

Description:

This is an objective review of your marketing planning and activities and includes:

  • Review of your current Marketing Strategy/Plan
  • Customer/stakeholder analysis (do you have a database, profile information)
  • Review of your current marketing materials (the methodologies - website, printed materials, advertising - for use of brand and values, and relevance for identified audience)
  • Messaging analysis (what are the key messages you tell staff, stakeholders and customers about your business/organisation)
  • Review of your current communications (the words in your website, printed materials, signage, advertising, how staff answer the phone, reply to emails – customer contact points)
  • Identifies issues and recommends actions if required

Recommended:

Essential for businesses with existing marketing plans who want objective feedback on their activities.

Time and cost commitment:

6 hrs @ $150 pr hr + GST

Consists of 2 hrs direct coaching and 4 hrs research, review and recommending action

 

 

  1. Marketing Strategy – Planning and Implementation

Description:

Practical coaching and advice for clients to develop Marketing Strategies includes:

  • Vision, Mission and Objectives (may be drawn from your business plan)
  • Target Audiences (may include internal and external audiences)
  • Positioning statement and Key Messages (may be categorized by target audience)
  • SWAT Analysis (review of challenges and opportunities)
  • Product, Price, Place (your product or service, the cost to customers/clients and availability)
  • Promotion (your marketing materials, including branding, website, social media, print, media, signage, merchandising, advertising)
  • Activities and actions (getting started with newsletters and Facebook)
  • Evaluation – how will you know if it’s working (and therefore worthwhile)

Recommended:

Essential for all businesses, particularly those without any Marketing Strategy and also businesses with existing marketing plans who want fresh ideas for creative campaigns. 

Time and cost commitment:

12 hrs @ $150 pr hr + GST

Consists of 4 hrs direct coaching and 8 hrs research, writing and creative origination

 

  1. Marketing Strategy – Online Solutions

Description:

Intensive coaching and advice for clients to implement online marketing includes:

  • Facebook (collaboration posts, calls to action, times to post, when and what to boost, understanding your demographic)
  • Other social media for business (Instagram, LinkedIn – how to use, when to use)
  • Email (effective use of a newsletter to tell your story, make your offers and display your product/service)
  • Take action, make action, ask for the sale, offer the upgrade and cross sell (proactive customer service strategies to turn an enquiry into a sale)

Recommended:

Essential for all businesses using social media and online marketing that want to know how to make greater use of it, and for businesses not using social media. Learn how to utilise social media and turn enquiries into sales.

Time and cost commitment:

6 hrs @ $150 pr hr + GST

Consists of 4 hrs direct coaching and 2 hrs research and review